Posted by: parallelsidewalk | May 4, 2008

The Secret Is That They Think You’re A Chump

” Well, a fake Jamaican took every last dime with a scam
It was worth it just to learn some sleight-of-hand”

-Modest Mouse

I’m amazed at how many people I’ve known over the years who got ripped off in some pyramid scheme or another. Being frank, they invariably were being willfully stupid about it, at least then and there. I or someone else would try to explain that this was, you know, a pyramid scheme, and they’d say something like ‘No, dude, it’s guaranteed money over time if I get in on the ground floor, but I have to bring other people into it to keep the money moving’. One of my uncles, at one point, admitted that what he was about to buy into was a pyramid scheme, but insisted that it was a good one because he was going to be near the top from the get go and would make money quickly.

The Secret (yes, that one) strikes me as much the same thing, even if it lacks a couple of the usual identifying characteristics. You do have to buy certain things to get into it, though it’s a fairly short list, and while you’re supposed to spread the word to other people, it’s a pretty loose knit thing, more like TM or something than a cult or corporation. On the surface, The Secret looks like another new age self help bit, and that’s pretty much precisely what it is, albeit with savvier, updated marketing.

The basic premise is that if you wish hard enough for something, you’ll get it. I try to avoid being glib when describing the spiritual beliefs of others, but as with Scientology, there’s really just no way to make this sound anything but silly. It’s like the McDonald’s of spirituality, “ask and you shall receive” with none of the pesky “desire is the root of suffering”, “this life is but a sport and a pastime”, or “take up your cross and follow me” type baggage.

Talking to true believers in The Secret (and I’ve met plenty, I live in Northern Arizona), huge logical errors become apparent very quickly. What if you and someone else are using the “law of attraction” (the premise this is built upon) for mutually exclusive purposes? Can you use the law of attraction to bring yourself an abstract ideal, like happiness or “enlightenment”? By saying that everyone brings about their own life conditions through use of this rule, are you saying that if everyone in famine-stricken regions of Africa just started wishing for food hard enough, they’d be fed? Why did these people bother writing this and marketing? Can’t they get so obscenely rich using their secret that they wouldn’t need the money? Or, if money’s not the motive, couldn’t they have used this godlike level of power to make the secret available to everyone for free? You get the idea.

The bothersome part to me is that there’s the barest kernel of truth to the concept; you can, and will, influence what is in your life based somewhat on your orientation towards life. This makes the whole thing seem plausible, even though it has such basic logical and philosophical problems that it makes Evangelical Christianity look plausible in comparison.

My problem with The Secret though, more than anything, is that everyone I know who has gotten really into it is a confused, miserable bastard, I mean moreso than the rest of us. They simultaneously have to sing the Journey “don’t stop believing” refrain while wondering why wishing for shit ain’t doin’ the job for them. One day, I was talking with a guy I know, an older dude who teaches classes at the community college because he’s broke after horribly mismanaging his money in his younger years. He pointed to a flyer for a screening of The Secret, and asked if I was attending. Nah, I responded, it sounds like bullshit to me. He got visibly angry and said well, it’s not. I just shrugged. He smiled and said, trust me, I’ve been following the law of attraction for years. The next week or so, he saw a woman he was into, a dance instructor who has always been nice to him but never shown interest, with another man. He started going around telling people he was about ready to blow his brains out. Now, I’m sure there are people from all kinds of “spiritual” paths who might behave this way, but it seems like pretty much ALL the Secret people are in that boat to some degree.

None of this even touches the deeper root which is that even if this worked, it wouldn’t really make anything any better. If I gave the average miserable, confused bastard a million dollars and a hot boyfriend/girlfriend, and the power to crush his enemies…Well, all we’d have is a miserable, confused bastard with a million dollars, a hot SO, and the power to crush their enemies. If you’re a meth addict into the secret, presumably you can just wish for more meth. While I’m sure most of us wouldn’t mind having more money, or whatever, I don’t think that’s the root of our discontent and our problems. I’m not exactly sure what IS, but I’m pretty sure it’s not that. I can’t think of a more confused and potentially personally harmful philosophy than one that tells you that you should endlessly desire stuff, and then wish for it instead of working to bring it to yourself. That way madness lies, quite literally I think.

Don’t be a chump, avoid The Secret. If you want to join a club that feeds your basest instincts and makes you spout nonsense, there are plenty that at least look cooler.

Responses

A good post you have here. ‘The Secret’, if it is or is not a pyramid scheme, also strikes me as the most watered-down, useless black magick for dummies. As you point out, it’s far safer and easier to bring about change or desires through consistent work.

Wishes also depend on a factor of ability. Like I was mentioning, you can’t just wish for something and have it come true if your desire is weak or fleeting. And at that point, you might as well just put work/effort/willpower into realizing things.

I mean, a person could sit around making wishes to meet a woman or they could clear up their mind and use their personal effort to engage interesting women when they appeared in their life. As you say, people who cling to this notion of wishes changing reality typically have miserable willpower and do not possess the ability to fulfill their desires thru sorcery or whatever. This is also why martial arts or religious practices don’t teach this stuff. They teach how to amass faith and willpower.

So, I think you’re correct about The Secret being a scam. It plays to the weakest insecure needs of a population of people who never fulfilled their desire or fantasies in life. And like cold-reading and fortune-telling and horoscopes, almost any event in life will make a person think it was The Secret.

Mmmm…is it just me, or did you once write a VERY similar post before? On your old blog maybe (which incidentally I cannot access anymore)?

Although I’m hardly a scholar of the whole ‘Secret’ thing, I’ve never been a particularly big fan of lovey-dovey, hedonistic material-oriented New Age philosophies. Your critique seems pretty sharp and accurate. There is far more to spiritual philosophies than simply wishing for things. Maybe this is the raw monotheist in me speaking, but life is not always fun and games. The divine power, whether we like it or not, brings blessings but also brings trials and afflictions. The Lord Giveth and the Lord Taketh Away, “God will afflict the believers with a portion of fear and hunger”, etc. Even if you don’t believe in a divine power per se, the physical universe is often one of conflicting forces.

The way I see it, any spiritual philosophy must strive not only to fully explain reality and harmonize oneself with it, but also to direct its adherents to benefit mankind as much as possible. A raw edge is needed here: you cannot make the world a better place if you make your own desires your main focus, that is extremely self-centered and downright harmful to society at large. The ‘raw edge’ is a realization that suffering sometimes must be endured, not just because this is the order of things, but because combatting the ills of the world requires endurance in the face of hardship.

I actually have “professional” colleagues (note my blog post, Why I Wouldn’t Refer a Cat to My Colleagues) who follow this crap. I don’t know anything about it and I’m not interested in learning. Unfortunately some of my patients are mentioning the Law of Attraction and someone named Eckhard Tolle…I want to know what they’re talking about but I don’t want to waste my time either…what’s amusing to me is that the same stuff gets recycled every 20 or 30 years…

Maybe you can be my pop culture consultant, Dave. I have a few other questions for you too.

Smoke
Right, at the risk of being redundant, it does pray on the weak willed/weak minded, by telling them they have hidden power. Which, in an ironic twist, is actually true, just not the way they present it.

Sever
Quite possible that I’ve been here before, yeah. I honestly don’t remember why I locked my old blog, I’ll unlock it soon if I can’t remember. Anyway though, good points. I don’t even know if I’d describe myself as a monotheist, maybe more of a pantheist, but I agree with what you’re saying.

Liz
I only know about Eckhard Tolle that he’s a popular self-help guru, which makes me assume the worst but I don’t actually know. You can bounce any questions you like off me, my pop culture knowledge is about as good as anybody’s can be when they don’t own a TV and have the social priorities of a 70 year old.

Didn’t Oprah endorse this in one of her shows? That’s all I need to know.

Good post Dave. I especially liked this: “everyone I know who has gotten really into it is a confused, miserable bastard, I mean moreso than the rest of us.” heh.

Oprah definitely endorsed “The Secret” for a while. And Eckhart Tolle is her latest new-age religious endorsement. She’s done a variety of specials with the guy and even has an online course with him. Sign up today!

His stuff isn’t as harmful as “The Secret” in that he’s not trying to push much beyond his own books. His message comes down to the typical new-age self-help stuff: a watered-down mix of Zen, Vippassana and Neo-advaita philosophies speckled with Christian and Wiccan-esque catchphrases.

It’s funny what a huge self-help boom there has been these days in developed nations. The post-technological-revolution self-help boom of the ’00s! It’s so reminiscent of the post-industrial self-help boom of latter 19th century Western Europe.

Oprah introduced “the Secret” on her show about 1-2 years ago and I could barely get through the entire hour. Not only is the premise of “The Secret” something that has been used for YEARS, but the author freely admits to taking “the Secret” from a book written in the 1800’s. How much of a secret is that?

I used to be an avid Oprah watcher, but I have had to give up on her since that BS. I should’ve known after she had those “The Rules” women on her show.

Right now Oprah’s into the Eckhart Tolle/New Life thing and even has a whole class for it on her website. And the guy appears on shows every couple of weeks.

I use to like Oprah, but now I think her head is permanently stuck in a big, fluffy cloud. Too much money can make you nuts, it really can.

Anyways, I just loved this post. You were spot on about so many things. Couldn’t have said it better myself.

How ironic the timing of this post was. I was in a bookstore the other night and I saw this book. I almost went to pick it up but I started to laugh because I thought to myself “that would just look so pathetic, alone in a bookstore on Friday night reading “the Secret”!

I really think it’s a load of crap. My Mom seems to think it is true, but it really is nothing more than a law of nature. If you obsess enough about something, you will be drawn to it and it will come to you (either in a good way, or a bad way).

Don’t get what is such a big “secret” about that?

I know some pretty smart New-Age-critical people who respect Eckhart Tolle and a few who don’t. As such, I don’t think he’s simply toss-aside-able as people would like to make him out to be. He doesn’t seem to be easily write-off-able is what I mean. I, however, have never read him. But since I see people on both sides of the fence… eh…

My guess is that he has knowledge, and may have broken through the illusion, but has couched it all in such a way to attract everyone and their mother. Meaning: his writing style (or at least his editor) oriented the work towards the masses: Oprah devotees or not.

Not necessarily a bad thing. Though, I find it hard to locate the goods in all that hokey Oprah who-ha, but there might be some gems there. I’d rather just go right to Nityananda’s “I Am That” and avoid all the hullabaloo. Or find a master and speak to him/her directly.

Duh.. I meant Nisargadatta.

I’ll tell you a secret: Sometimes what you draw to yourself is a part of yourself you’re denying that you have and perhaps fear. It’s called “projective identification.”

Does this book come with a free pair of ruby red slippers….so while pathetic person is wishing…they can click their heels together for added emphasis…

The Wish Goddess just cannot resist a sparkly pair of ruby red slippers…

Muse
Yeah, I have reflexive Oprahphobia too, but I often remind myself that as far as mainstream American public personalities, she’s probably one of the better ones. God help us all.

Smoke
Thanks for the Skinny on Tolle. I don’t really know much about the post-industrail self-help boom, will have to look into that.

Wanda
Oh man, the rules! I remember that! It should have been called “How to pretend to be someone else to manipulate and trick someone into marrying you”, but that’s probably too obvious.

Sabiwabi
LOL@ reading it alone on a Friday Night.

Baraka
Thanks. I don’t know much about the guy, as I said, but he seems to get mentioned by a variety of people.

Liz
The secret kind of mentions that but ignores the underlying reasons WHY it happens.

Coolred
Eh, I wouldn’t say pathetic. A lot of people are just confused and miserable bastards and want a way out of it. Most of us, probably.

Nice deconstruction. I’d only like to share a small observation: in my (admitedly limited) experience, I think a genuine spiritual path is one that challenges the would be traveler—rather than simply confirming all of the traveler’s preconceived notions or promising them the complete fulfillment of their desires. But “The Secret”, like any other commerical product, flatters its prospective audience. That to me sets off warning bells.

Greetings 抱朴,
I agree with you, that’s part of what I was tryingt o convey herein.

Incidentally, my fiance, who’s Chinese, says your name doesn’t seem to mean anything to her. Is it Japanese?

Hi parallelsidewalk,

Glad you agree :)

As for my handle, it should say “bao pu” (in Chinese) although my Chinese is laughably rudimentary, so it’s entirely possible I totally got the characters wrong! :D An alternate form might be: 抔樸 (I think my version is the “traditional” and the other the “simplified”?)

Oh, cool. Yeah, she can read traditional character modern Chinese (as can I, a very little bit), but if it’s a really archaic form that would explain it.

I think it is an archaic form, since I got the name from an old Daoist text. I know a handfull of characters but that’s about it; I’d love to actually learn to read and speak some day.

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